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“He created some of the best marketing pieces I’ve seen in my 25 years”

“I worked with James for years as he provided marketing, design and social media services for our real estate brokerage and directly to our agents. He created some of the best marketing pieces I’ve seen in my 25 years in the business and added much value to our endeavors during our collaboration.”

Patrick Carlisle

“At each step of the process, we never felt pressured”

“As first time homebuyers, we were intimidated by the market and unfamiliar with the process, but we love DC and were open to living in a variety of neighborhoods. We were looking for someone who would be patient while we learned the ropes and who would help us feel confident in a highly competitive market.

We found all that and more. They helped guide us through many properties around the District to more fully understand what we were looking for in a house and a neighborhood.

At each step of the process, we never felt pressured to make an offer or any other decision with which we were not completely comfortable.

They were able to educate and empower us with his knowledge of the market, and his engaging personality helped us thoroughly enjoy the experience from start to finish.

After looking for just about a month and putting in two offers, we were under contract for an amazing house in Petworth. We’re so thankful they were in our corner advocating for us every step of the way.”

Adam & Rebecca Evans

“He has tried-and-true recommendations that he is more than willing to share”

“My husband and I worked with James to find our new home in DC. We were new to the market and had lots of different thoughts about what we were looking for. James was incredibly patient as we traveled from neighborhood to neighborhood, from free-standing houses with yards to condos with street parking! James continues to be very helpful with brainstorming renovation ideas, giving recommendations for contractors/painters/glass workers. He has tried-and-true recommendations that he is more than willing to share. During the negotiation and settlement process, James was 100% present the whole time, keeping us up-to-date and running every decision past us. He took the time to explain each aspect of the bidding process, each point on the contract, and every step of the settlement process. We never felt pressured to increase our number or establish an escalation clause before the offer was submitted. James has a fabulous understanding of the bidding process and was able to predict (I sweat he has a crystal ball) how the seller would respond to different bids, inspection reports, etc. My husband and I would wholeheartedly recommend James to anyone looking to buy in the DMV area. When we are ready to move to another place we will definitely be using James to help us sell and buy somewhere else. We cant wait to have him over for dinner in our new place! Thanks for everything, James!”

Erin P.B. Katz

“Not only did James do a fantastic job for us we will always be thankful for the lesson he taught us.”

“James showed us how to let go of the part of the real estate business that was just taking up our time. By trusting his vision and putting his strong, extremely competent and creative talents to work for us, we finally learned to hire others who were better than us to do things that were using up our time. Not only did James do a fantastic job for us we will always be thankful for the lesson he taught us.”

Eric Weaver

“Molly was patient and flexible, and stepped in when she needed to in order to make the transaction happen”

“Molly was patient and flexible, and stepped in when she needed to in order to make the transaction happen. She had great ideas which totally worked out, and was never upset or put out…even when we had to contact her with an emergency while she was on vacation.”

Vickie Drake

“He’s fun to work with, and smart as a whip.”

“James did marketing work for some of my real estate development properties, and was consistently energetic, focused, and creative. He’s fun to work with, and smart as a whip. No hesitation giving him a strong recommendation.”

Joel M. Karr

“Thank you to all of the team.”

“The team made our transition to finding the right tenants and property management easy and a welcoming experience. We know our home while being rented will be in good hands! Thank you to all of the team.”

Steven and Beth Fabbri

“Flexible, timely, agile, and all around a wonderful person to work with”

“District Residential made the journey of finding a perfect apartment seamless. Flexible, timely, agile, and all around a wonderful people to work with, their style of customer relationship had no time-limits — from the weekends calls to late evenings emails, while I was different time-zones, they were there every step of the way — consummate professionals who facilitated exactly what I was looking for in an apartment. I believe I’ve found my real estate broker as long as I’m in the DC area for the years to come.”

David Mazaheri

“We found all that and more with District Residential.”

“As first time homebuyers, we were intimidated by the market and unfamiliar with the process, but we love DC and were open to living in a variety of neighborhoods. We were looking for someone who would be patient while we learned the ropes and who would help us feel confident in a highly competitive market.
We found all that and more with them. They helped guide us through many properties around the District to more fully understand what we were looking for in a house and a neighborhood. At each step of the process, we never felt pressured to make an offer or any other decision with which we were not completely comfortable. They were able to educate and empower us with their knowledge of the market, and their engaging personalities helped us thoroughly enjoy the experience from start to finish. After looking for just about a month and putting in two offers, we were under contract for an amazing house in Petworth. We’re so thankful they were in our corner advocating for us every step of the way (including pushing back on settlement and personally climbing on the roof to show the seller that inspection items were not addressed correctly and made sure they were fixed!).”
Adam & Rebecca

“If you’re looking to buy or sell your home I highly recommend that you choose Molly Branson as your agent”

“If you’re looking to buy or sell your home I highly recommend that you choose Molly Branson as your agent. First, Molly is friendly and easy to work with. She always made time to answer our questions and was very clear about where we were in the process of selling our condo. Molly also did a great job showing our condo. She used everything from advertising on social media, phone calls with her network of agents, and two open houses. Our condo was on the market for two days and sold over list price. We plan to use her as an agent again and will definitely recommend her to our friends.”

Jason Trentacoste

“Molly has been an outstanding Realtor throughout the whole process of helping me buy a new place.”

“Molly has been an outstanding Realtor throughout the whole process of helping me buy a new place. It was my first time buying and I had so many clueless questions but Molly made all of my questions important and addressed them immediately. The process of buying a place could be a little frustrating but she makes it all easy and fun and fast forward 5 months, I have a condo that I really like. She is patient and never pushy, this is very important because no one wants to be pushed and buy a place that they will end up not liking. I really had a great experience of buying a place with Molly and she went above and beyond every time. I couldn’t wish for a better Realtor and experience. You would be lucky to have her as your agent.”

Kali Ferede

“He is passionate, creative, out of the box thinker, with a can-do attitude”

“We hired James and Intersect to build our website and on line presence for our real estate business. He is passionate, creative, out of the box thinker, with a can-do attitude!”

Alla Gershberg

“James is a real go-getter with genius ideas!”

“James is a real go-getter with genius ideas! He has helped me advance my real estate business in numerous ways. He is always ready to jump in and help with anything from marketing to social media to prospecting and lead generation. He is a delight to work with – fun, smart, professional and did I say fun?”

Deborah Lopez

“They were there every step of the way”

“District Residential made the journey of finding a perfect apartment seamless. Flexible, timely, agile, and all around a wonderful people to work with, their style of customer relationship had no time-limits — from the weekends calls to late evenings emails, while I was different time-zones, they were there every step of the way — consummate professionals who facilitated exactly what I was looking for in an apartment. I believe I’ve found my real estate broker as long as I’m in the DC area for the years to come.”

David

“Thank you to all of the team”

“District Residential made our transition to finding the right tenants and property management easy and a welcoming experience. We know our home while being rented will be in good hands! Thank you to all of the team.”

Steven

“James’ mind works at another level from the rest of us humans”

“James’ mind works at another level from the rest of us humans. Because of his creativity, my sales material was unique, compelling and always impressive.”

Shelly Sutherland

“He improves everything that he touches!”

“I employed James to manage and deliver my real estate print, social media and online marketing. James is a brilliant, savvy idea generator, brimming with creativity and energy. His excellent editing and writing skills result in marketing copy that is direct and full of impact! James delivers visually appealing results and he improves everything that he touches!”

John Solaegui

“Highly recommended and we would plan on using her as our agent again in the future!”

“We used Molly as our agent for both selling/buying, upgrading from a condo in DC to a house in Maryland. We first met Molly at an open house and were impressed by how much she remembered from our short conversation in the follow-up email she sent to us later that day. Throughout everything we appreciated Molly’s honesty and how she listened to our thoughts and concerns — she never came across as condescending or as if our concerns didn’t matter to her. When it came time to put an offer in on the house she was very aggressive in beating out a competing offer, which we appreciated since we had never been in that situation before. Molly also communicated with us constantly throughout the process and responded instantly whenever an issue came up. Highly recommended and we would plan on using her as our agent again in the future!”

David Garber

“I’m grateful for his positive spirit, can-do attitude, creative genius and OCD-level work.”

“Being a real estate agent requires the ability to juggle many things at once. Agents need to focus on their clients’ needs, and should delegate what they can as soon as they can. I simply cannot provide great customer attention if I’m preoccupied with my website or social media. Enter James Kastner. James not only unburdened me but he took my website and social media sites and ran with them. His elegant and creative design propelled my site into something more than I hoped for. And social media? Forget about it! I’m all over the place – key in this short-attention-span society. James has given me what I feel is priceless: peace of mind. I’m grateful for his positive spirit, can-do attitude, creative genius and OCD-level work. It’s always perfect, error-free and on point. Thank you, James!”

Mary Macpherson
kansas1

Developer Services

ServicesMarketingOn the MarketPricing

Developer Branding

  • Create online portfolio, branded to developer (solely for your business)
  • Feed all photographs and write-ups/remarks to portfolio
  • Maintain website as a courtesy to developer
  • Create social media channels that populate from portfolio website
  • Publish weekly emails to mailing list of development(s) progress
  • Post construction phase updates each week to website and social media
  • Order hard-bound books of each property start-to-finish photography
  • Create developer marketing material for open houses

Uncovering Inventory

In a low inventory and competitive developer environment, identifying property to purchase goes beyond the MLS and Internet searches. Using public record, we can identify property owners that don’t even realize they want to sell yet. We brainstorm and market to property owners, on your behalf, and uncover hidden inventory.

Experience and Guidance

  • Finishes
  • Fixture selections
  • Market and pricing guidance (comparables for ARV to final pricing)
  • Drawing and design review and consultation
  • Access to network of service providers
  • Work with our preferred lenders to secure Fannie Mae approval
  • Finishes
  • Fixture selections
  • Market and pricing guidance (comparables for ARV to final pricing)
  • Drawing and design review and consultation
  • Access to network of service providers
  • Work with our preferred lenders to secure Fannie Mae approval

 

Staging

We stage all of our properties at no cost to our clients. Utilizing an ever-changing, high-end inventory of furniture, we personally work in the space with our own supply accessories, linens, art and rugs. Staging is a crucial element in drawing out the property features and the highest and best use of the home.

Photography

All of our photo shoots are directed by a professional photographer with a careful eye as to how the photos and styling will be conveyed on the property website, your business portfolio website, the Slate Properties network and thousands of other websites across the Internet.

Professionally Designed Print Materials

We personally design (remember, James used to own a real estate marketing company in San Francisco), our own print materials. We no longer call it a brochure, it’s a booklet. Your property will be featured in it’s own booklet that is at least 8 pages and will include as many photographs as possible, floor plans, neighborhood history and local amenities. We will add pages as necessary. We take great pride in constantly staying ahead of our competition with creative layouts, graphics, folds and design.

Property Signage

It’s more than just a sign in your yard. We label your home with “value point signage”. We design and have signage professionally printed so that it is branded to your property and is easily seen and recognizable by guests. And yes, we will put a sign in your yard with a rider for your property website, too.

Internet Strategy

As buyers have increasingly gone on-line, we have worked hard for over a decade to create the most distinctive and most comprehensive online marketing program in the business. Our listings are showcased not only on websites, but social media and email, as well. Your property must be easily found online and without any barriers to viewing the information or photography. Each property site is synchronized to your portfolio site, as well as social media channels and email lists.

Custom Website

We will engage the development of a custom website, from a company we founded and sold, for your property with a keen understanding of a user’s experience, from the placement of links to site accessibility from all operating systems, browsers and devices, to include mobile. We purposefully do not use “Flash” so that the website can be viewed on devices where that program is not supported (ie: iPads and iPhones), as well as to encourage indexing by search engines. We also include a floor plan on the website.

Social Media

Our intention with social media is not to target just individual buyers, but those who might bring a buyer to the property – agents, neighbors, fans of businesses in the area. By targeting those who are connected to shops, restaurants and other businesses, as well as organizations, through social media, we can expose your property to prospects who already enjoy the area.

  • Your property website
  • SlatePropertiesDC.com
  • DistrictResidential.com
  • MRIShomes.com
  • WashingtonPost.com
  • Realtor.com
  • Trulia.com
  • Zillow.com
  • Yahoo.com
  • Facebook.com
  • Craigslist.com
  • LinkedIn.com
  • Twitter.com
  • …and globally via IDX feed to thousands of sites.

On-Market: Week 1

  • Input property in Multiple Listing Service, complete with photo captions and virtual media
  • Email 4500 local agents and Craigslist advertising
  • Launch property on Slate Properties network and social media
  • Catered “Grand Opening” reception, Thursday 6-9 pm
  • Brokers’ Tuesday tour open house – 12:00 am-12:30 pm
  • Public open houses – Saturday 2-4 pm (house cleaning prior) and Sunday 1-5 pm

On-Market: Weeks 2-3

  • Private showings
  • Follow-up with brokers and potential buyers
  • Web updates for open house
  • Open house email and Craigslist advertising
  • Public open house – Sunday 2-4 pm

On-Market: Week 4

  • Review competitive properties, market conditions and trends
  • Review and revise marketing plan and pricing strategy, as needed
  • Re-order photos on MLS and website; freshen copy
  • Private showings
  • Follow-up with brokers and potential buyers
  • Web updates for open house
  • Open house email and Craigslist advertising
  • Public open house – Sunday 2-4 pm

The list price of your home is always your decision. In our conversation, we will arm you with recent, comparable sales (the past 6 months, as this is what the appraiser will use) that reflect a similar square footage, bedroom and bathroom count and condition. Note: the key word here is “similar.” We will find a range of properties, view them objectively, make allowances for the differences, and determine our best recommended price in order to generate the most interest for your home.

10 out of 10 homeowners view their property as more valuable than the highest priced sale in their area. The danger of over-pricing a property is that it can ultimately lead to a lower-than-market sale price after sitting on the market for an extended period. The market will react more quickly to a property priced at a fair market value, or even slightly lower. If a property is underpriced, the market will correct, just as it will if we are overpriced. An underpriced property that is not effectively marketed will likely only achieve the list price. We always want to create as much activity as we can in order to create a micro-market for the property and ultimately, a competitive, multiple-offer situation.